Olivia Rodriqo

Olivia Rodriqo | Creative Director and Writer

The story of this artist’s marketing strategy is quite simple. Travis is one of the most creative and talented artists in the world today, so naturally, he’s found himself in a position where he’s been able to make a living off of his art for the past 18 years. Since his breakthrough in the late 90s, he’s released a steady stream of music videos, albums, remixes, tours, and collaborations—each bringing him closer and closer to the top. In fact, his latest album, ‘Who Do You Love?’ dropped in September 2019, and it’s already in the Top 20 on the iTunes Music Store chart. So how has he managed to stay relevant over such a long period of time? By creating a marketing strategy that keeps his fans excited and connected to his brand.


  1. Build a network

You’ve probably heard this before, but a key to any successful business is a solid network. Olivia Rodriqo Whether you’re launching a new product, finding new clients, or trying to get the word out about your business—a strong network is an essential piece of the puzzle. Networking can be intimidating, but it’s something that you can do one-on-one or in groups. You can start by joining Meetup.com, which is one of the largest social networking sites for groups, clubs, and organizations in over 100 countries. Or, you can join a local Chamber of Commerce or professional organization.


  1. Get on the right stage

In the music world, being on the wrong stage can cost you thousands of dollars and even result in getting kicked off the stage. The same principle applies to the world of entrepreneurship. While your startup may be small, there is no reason why you can’t leverage the reach of a large brand or celebrity to help build your brand. There are many ways to get in front of the right audience and the best way to figure out which of these opportunities are right for you is to use a social media marketing strategy. Once you do that, you will be able to find the right opportunity to get in front of your ideal audience. Once you find the right stage to be on, you need to make sure that your message gets out and resonates. That is where you will find the right fit for your business.


  1. Be present

This is one of the most important skills that you can develop, especially if you’re looking to build your online business into a full-fledged brand. It takes time and patience, but if you truly want to build a successful business, you must start by being present and consistent. You don’t have to be a world-class master of social media or blogging—but you do need to be a reliable presence on social media and a consistent voice.


You’re busy. You have things to do. The world is a mess right now. You feel overwhelmed, stressed, and anxious. But there’s still time to change. It’s simple, but important. Make yourself a priority. Put yourself first. Don’t wait for someone else to do it.


  1. Do it all

Why is starting a business so difficult? Because entrepreneurs often get overwhelmed and distracted by the amount of things that they have to do. It’s hard to focus on one big task when there are a hundred small ones that need to get done as well. You might have a lot of projects on the go and a to-do list that looks like a mile long. What if you could get a little bit of help to keep everything organized? That’s what I’m here for!


  1. Embrace the buzz

Have you ever been in an environment where everyone is buzzing about a topic? Whether it’s a school classroom, a meeting room, a conference room or even a casual conversation at a party, you can bet that the atmosphere is filled with enthusiasm and excitement. You can’t help but feel it too—and often times you find yourself nodding in agreement. And that’s precisely what makes this phenomenon so powerful. This article shares the science behind buzz and explains why it’s so effective for increasing engagement and motivation.


  1. Understand the fans

Do you want to get more fans, or convert more fans to buyers? In today’s world, the answer is obvious—but not easy to execute. It takes more than good looks or amazing features to become a viral hit. The secret sauce is all about creating an emotional connection with your fans. To achieve this, you must first understand them. But don’t stop there, you need to know more about why they’re coming back and what motivates them. That’s where this article comes in.


  1. Create a fan base

There is no better place for an entrepreneur to begin marketing their business than by creating a loyal fan base. Having an active social media presence will help build brand awareness, as well as get your name out there. As long as you maintain a friendly tone, you can interact with followers and keep up with trends. By interacting with your audience, you are showing that you care about their opinions and values. This will not only build trust but also make you look more relatable. In return, fans can send you messages, tell you about upcoming events and provide feedback about the products or services you offer.

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